In May 2022, the seven-time Grammy Award-winning British rock band Coldplay announced they'd be making all of their concerts accessible to Deaf and Hard-of-hearing (D/HOH) admirers. To achieve this, they organized to employ sign language interpreters at each and every show, in addition to SUBPACS given out absolutely free to D/HOH participants. SUBPACs are wearable vests which include a sound system and speakers. This technology enable users to feel the bass whenever songs are played by transferring vibrations to their bodies.

The members of Coldplay care deeply with regards to their supporters and go all-out to make sure that their live concerts are enjoyable for everyone. Chris Martin, lead vocalist, pianist, rhythm guitarist, and co-founder of the group, stated on Instagram that they hope the interpreters and SUBPACs will heighten the concert experience for the Deaf and Hard-of-hearing population.

Along with a video clip of concertgoers experiencing and enjoying the band’s music while having on SUBPACs, Martin wrote, "We want our live shows to be as inclusive and accessible as possible. For our Deaf and Hard-of-hearing guests, we’re proud to provide SUBPACs, in addition to two sign language interpreters at every show."

He also mentioned that in case D/HOH fans wished to attend a show showcasing the interpreters and SUBPACs, they could email access@coldplay.com. The fans could additionally provide ideas for making the band’s live shows more accessible and fun.

A sign language interpreter is a person who can efficiently, precisely, and impartially translate spoken language straight into sign language after gaining knowledge and skills through sign language classes.

In the case of live shows like Coldplay’s, sign language interpreters effectively bring the songs to life for Deaf and Hard-of-hearing audience members. The interpreters make use of their whole body to express the sentiment and feel of the music. Going to a concert event in which an interpreter is present furthermore delivers D/HOH people accessibility to the lyrics. Which means the Deaf and Hard of Hearing can better enjoy the music aesthetically and understand its meaning. Like one concertgoer once said, "We can see it. Plus we’re provided the words through the interpreter. So overall, it’s just a different way of viewing and experiencing the music. But we still can enjoy it."

The live performance video includes footage of a very enthusiastic sign language interpreter signing along to the band’s hit song "Fix You" at a concert in Scotland. The particular interpreter also moves around enthusiastically towards the song’s guitar solo. This gave the D/HOH viewers an added flavor on the solo’s high-powered quality along with the song’s overall intensity level.

Historical Coldplay fan Mike Rivera, who is hard-of-hearing, applauds the band’s efforts in order to make their live shows more inclusive and accessible. "All of the accessibility for the community is very exciting," he states. "Coldplay means a lot to us."

Rivera’s daughter Kayley concurred, stating, "It’s crazy to be able to enjoy something like this with my dad on the same level my friends can with their dads. And the fact that Coldplay’s spearheading this is just a huge step in the right direction, and that makes me really excited for the future."

A lot of videos displaying the amazing capabilities of sign language interpreters performing at live shows have lately gone viral. The interpreters’ expertise for visualizing music is presenting individuals in the D/HOH community the opportunity to enjoy live music of all sorts. Not only are sign language interpreters supplying an invaluable service, they’re additionally delivering a message and achieving recognition for their performances at rap, pop, heavy metal, and classical music concert events.

Many interpreters gets ready for a show by studying the artist or group whose songs they’ll interpret to know their background better. By doing this their interpretations can target the entire sensation and meaning regarding the words of the song.

With regards to the powerful impact of sign language interpreters at concert events, American Sign Language interpreter Amber Galloway Gallego says, "My favorite experience is when Deaf people have told me that this was their first time ever truly experiencing music and [they] now have a better understanding of what each instrument sounds like. When I see Deaf and Hard-of hearing-patrons signing the instruments with me, it gives me chills every time."